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5 Things You Might Not Know About the Affluent Generation Z in China

With high-spending Millennials a key source of growth for brands in China, some forward looking brands have started to look at the up-and-coming crop of young people close on the heels of millennials – Generation Z. The sheer number of nicknames that have been applied to them already – Z-lennials,

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Luxury Daily: Chinese Gen Zers have unique approach to luxury

While luxury brands continue to court Chinese millennials, the nation’s Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.

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Pulse of the Affluent Consumer – Launch of the Affluent Insights Program 2019

It’s with great pleasure that we announce the launch date for our Affluent Insights 2019 Subscription. At a time when brands are looking forward to their planning for 2019, we have designed a robust study to gain insights from over 1,800 Millionaires and 8,100 Affluent consumers across key global markets. This one of a

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