With high-spending Millennials a key source of growth for brands in China, some forward looking brands have started to look at the up-and-coming crop of young people close on the heels of millennials – Generation Z. The sheer number of nicknames that have been applied to them already – Z-lennials,
While luxury brands continue to court Chinese millennials, the nation’s Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
It’s with great pleasure that we announce the launch date for our Affluent Insights 2019 Subscription. At a time when brands are looking forward to their planning for 2019, we have designed a robust study to gain insights from over 1,800 Millionaires and 8,100 Affluent consumers across key global markets. This one of a