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Chinese Affluent Luxury Shoppers: Lessons for 2017

While North America has traditionally given the most revenue for luxury brands, China now takes 30% of the global luxury market, which means it has become a huge source of revenue.   With the growing affluence of the Chinese in 2017, it becomes more apparent that luxury brands need to

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INSIGHTS ON AFFLUENT ASIAN MILLENNIALS AND MILLIONAIRES AT THE NYT LUXURY TRAVEL CONFERENCE

Amrita Banta, MD, was a featured speaker at the 2016 New York Times International Luxury Travel Conference taking place at the Grand Hyatt in Singapore where she brought findings on Affluent Millennials and Singaporean Millionaires to life to a room full of the biggest names in the luxury travel and

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AFFLUENTIAL Monitor: International New York Times Conference
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AFFLUENTIAL Monitor: LUXETALK Official Launch
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Reuters Feature: The Changing Travel Habits of China’s Golden Week Tourists

  When Ines Chou was planning her “Golden Week” holiday, it was Britain’s history and heritage rather than its high street shops that lured her to the country. Chou was among a record six million Chinese expected to have traveled overseas for the holiday, which ends on Saturday, and offers

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Jing Daily Feature: The Maldives and Paris Top Destination List for Chinese Millennial Travelers

Jessica Rapp @jrapppp September 26, 2016 The Maldives came out on top when Agility Research and Strategy asked Chinese millennial travelers where they were headed in the next year. (Photo by Selda Eigler on Flickr. ) Holiday travel preferences are changing for the 130 million Chinese travelers expected to make a

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AFFLUENTIAL Monitor: Millennials
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Warc Feature: Social media crucial for SE Asia luxury

21 September 2016 ASIA: Luxury marketing is increasingly about experiencing the brand as a way of building awareness and loyalty, and with Southeast Asian consumers among the heaviest users of social media, a digital experience is becoming a requirement for upmarket brands in the region. According to Amrita Banta, managing

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SEA GLOBE feature: Inside the minds of Southeast Asia’s luxury marketing gurus

By: Logan Connor – POSTED ON: September 15, 2016 Glossy magazine advertisements were once the luxury industry’s marketing weapon of choice. But now the challenge is to capture hearts and minds using immersive brand experiences Land Rover’s drive-away billboard caused a splash in the Philippines “Test drive this billboard” In Manila’s

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CNBC Featured: Decoding affluent Asian millennial travelers

Anthony Kwan | Bloomberg | Getty Images Tourists take photographs with their smartphones on the waterfront in the Tsim Sha Tsui district in Hong Kong. For Asia’s well-heeled millennial travelers, new experiences are far more appealing than the comfort of organized tours. “You have to have a lot to excite

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