The affluent Asian Traveller presents significant potential for brands wishing to participate in the real sustainable surge in Asian luxury and premium travel.
To uncover their travel patterns and behaviour, Agility Research & Strategy conducted a survey in six fast-growth Asian markets – China, Hong Kong, India, Indonesia, Malaysia, and Singapore. A total of 1003 respondents participated in the online-administered research initiative in the second quarter of 2013.
High luxury motor car manufacturer Rolls-Royce kicked off ‘The Icon Tour’ on April 22, at the Flower Dome in Gardens by the Bay to celebrate 110 years. The tour showcased the exemplary company history and renowned icons Ghost, Wraith and Phantom, with factory artisans present. Rolls-Royce places great emphasis on the bespoke business as the majority of ultra-high net worth customers (UHNWI) seek extensive personalization. Rolls-Royce is eyeing the Asian market for its good potential; the tour is set to make further stops in Tokyo, Hong Kong, and Seoul.