Making News

6 Mar

China Daily – Young Dominate Tour Market, Agility-Research.com

The increasingly wealthy consumers of luxurious experiences who dominate Asian markets such as China are the “super lucrative segment” of the middle class now and in years to come, an industry report indicates.

Dubbed “Generation AAA” – referring to aspirational, ambitious and affluent – such customers aged between 18 and 34 have both the financial power and the “attitudinal and behavioral propensity” to travel and spend on luxury, said Amrita Banta, managing director of Agility Research and Strategy, which released the report in Shanghai on Tuesday, as part of International Luxury Travel Market Asia 2015.

2015

World Retail Congress Singapore – March 2015 French Chamber Hong Kong – April 2015 French Chamber Singapore – March 2015

5 Dec

China’s Luxury Consumers Buy for Quality While Americans Seek Bargains

That was one of the findings of a new survey on luxury buying habits published by Singapore-based research and consulting agency Agility Research, which interviewed 3,000 U.S., Chinese, Hong Kong, and Singaporean consumers in the top 25th percentile for household income of their country’s population over the month of October 2014.

2 Dec

Luxury Retail Drivers Differ for US & Chinese Consumers

A recent survey from Agility Research & Strategy has found that US and Chinese consumers behave differently when it comes to making luxury purchases. The survey looked at the different ways the two consumer populations think about and purchase luxury products…

1 Oct

Press Release, Agility-Research.com

For many luxury brands, Asia seems to be the next best destination. With its strong base of millionaires and nouveau riche, the luxury goods and services sector is sure to see a steady increase in demand in the coming years. Asia replaced North America as the region with the highest number of high net worth individuals in 2013.

11 Sep

Affluent Luxury Consumer Segmentation, Luxury Brand Research

Agility Research has identified four key areas of the affluent consumer market, a segment it said was now occupying the top 25% income levels of key markets around the world.

Titled “Affluent Luxury Consumer Segmentation”, the research shows affluent consumers are a growing class who can not be ignored by marketers.

“Given their purchasing power and market influence, they cannot be ignored by the marketers” said report said.

The four key profiles are the Exclusivity Seeker, Indulgent Traveler, Virtual Shopper, Luxury Bargain Hunter. Here’s how brands can identify them.

3 Sep

Affluent Luxury Consumer Segmentation, Luxury Brand Research

Not all affluent consumers are the same, but finding common characteristics that defines segments in this market can help us understand and better target this high value consumer base. Focusing on smaller homogeneous groups that think and behave in a similar fashion allows a brand to customize its offering, making them more relevant to the consumer. Nowadays, luxury is about providing a personable, customization experience to the end user.

15 Aug

Summer Festival: Asia’s Affluent Consumers

For our final article in the Summer Festival fashion week we look at the online shopper from Asia who values quality, exclusivity and uniqueness when buying luxury. They research online, and are also looking for a brand experience. The competitiveness of the online retail landscape means that online luxury retailers need to address these key consumer concerns and consider these as fundamental requirements to fulfill.