INTRODUCING GENERATION AAA
At Agility we have studied in great detail the new Generation to dominate the Asian landscape, Generation AAA.
They are young – aged between 18 to 34. They dominate markets like China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Taiwan, and Vietnam. They have the financial power and the ‘attitudinal and behavioural propensity’ to buy mid- to premium-priced brands. They are the super lucrative segment of the middle class – now and in the years to come.
They aspire for brands that represent who they are and their achievements in life
They know what they want from life and from brands. They have ambition and drive to succeed and taste the best life has to offer
They are driven to acquire and achieve– this segment will form the new affluent consumer group in the near future