Month: March 2015

6 Mar

China Daily – Young Dominate Tour Market, Agility-Research.com

The increasingly wealthy consumers of luxurious experiences who dominate Asian markets such as China are the “super lucrative segment” of the middle class now and in years to come, an industry report indicates.

Dubbed “Generation AAA” – referring to aspirational, ambitious and affluent – such customers aged between 18 and 34 have both the financial power and the “attitudinal and behavioral propensity” to travel and spend on luxury, said Amrita Banta, managing director of Agility Research and Strategy, which released the report in Shanghai on Tuesday, as part of International Luxury Travel Market Asia 2015.