Month: October 2013

8 Oct

SE Asian Women Are Prudent Shoppers, Agility-Research.com

SINGAPORE: While women in Southeast Asia are generally prudent in their purchasing decisions, a new survey has found Vietnamese women to be the exception.

Hakuhodo, the Japanese agency, analysed data from its most recent Global Habit survey to examine the lifestyles and shopping perceptions of Southeast Asian women aged 20–34 in the six southeast Asian cities of Jakarta, Metro Manila, Ho Chi Minh City, Bangkok, Kuala Lumpur and Singapore.